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Can You Claim Your Business in ChatGPT Yet? What Irish Businesses Should Know

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You may have seen videos saying ChatGPT has just launched its own version of a Google Business Profile, where you can add photos, list your services and collect reviews. As of 10 November 2026, that is not what OpenAI has announced, and it is not something Irish businesses can go and claim today.

A feature along those lines does appear to be in the works. Until OpenAI confirms it, treat the rumours carefully and get your existing listings and website in order. That work already helps you on Google.

What's actually been reported

I checked OpenAI's website and help centre and could not find an official announcement, help article, launch date or list of countries for a "claim your business" listing. Digiday asked OpenAI about the feature on 9 November 2026 and reported that the company declined to comment.

What we do have is reporting from 6 November 2026. Juozas Kaziukenas, founder of Marketplace Pulse, posted a screenshot of a ChatGPT screen headed "Claim your business in ChatGPT". Search Engine Land and Search Engine Roundtable covered it the same day. Digiday later described the tool as sitting inside a wider Business Hub that has not launched yet.

The reporting says a verified business would eventually be able to:

  • Track how often the business is mentioned in ChatGPT conversations, reportedly as daily impressions and clicks to the website, not the questions people asked and not a comparison with competitors.
  • Add products and keep business information up to date.
  • Use a "business agent" that answers customer questions with context the business supplies.
  • Verify that they are authorised to represent the business. Connecting a Shopify store was given as one example.

That is the reported design, not a live product you can sign into today, and OpenAI has not confirmed the details.

Don't mix this up with two things that already exist. ChatGPT Business is OpenAI's paid workspace plan for teams, and shareable profiles in OpenAI's help centre are personal or workplace profiles for ChatGPT users. Neither is a public listing for a roofing firm or a clinic.

What is not confirmed

The leaked screen does not mention reviews, and I have not found official OpenAI documentation of a native reviews system on a ChatGPT business profile. Separately, in July 2026 Axios reported that Yelp is licensing reviews, photos and business information to OpenAI, so ChatGPT may surface Yelp content in some answers. That is not the same as collecting reviews inside ChatGPT. For most Irish trades and clinics, Google reviews remain the ones that matter.

The reported screen also does not confirm that you can upload photos and videos the way you can on Google Business Profile. A public launch, a waitlist and availability in Ireland have not been announced either. OpenAI has a separate "OpenAI for Ireland" programme for SMEs, announced in November 2025, which is not this feature.

Why this still matters next to Google Business Profile

Even without a listing to claim, people already ask ChatGPT for recommendations. OpenAI's help documentation confirms that ChatGPT can search the web and use location information to find local results. Those answers are built from sources it can read: your website, your Google Business Profile, directories, reviews and other pages that mention you.

Google is still where most local calls start in Ireland. When someone needs a plumber in Dublin 15 or a physio in Cork, they often open Maps, look at the first few listings and ring one of them. A ChatGPT profile, if it launches, would sit alongside that, not replace it. You would claim it and keep the facts accurate, much as you do with Google Business Profile. It is unlikely, on its own, to decide whether you get recommended over a competitor. Your website, reviews and reputation will still do most of that work.

What Irish trades and clinics can do now

Get your Google Business Profile right. Categories, services, service area, opening hours, phone number and photos should all be complete and accurate. This is still the listing that wins calls on Google Maps.

Keep your name, address and phone number consistent on your website, your Google profile and any directories you use. Mismatched information confuses Google and will confuse any new listing you later claim.

Ask for Google reviews and reply to them. Recent, genuine reviews help map rankings and help customers decide. They are also a public record of the work you do, which AI tools can draw on.

Make your website clear. Have a proper page for each service you want to be found for, and for the areas you actually cover. Spell out what you do, where you work and how to get in touch.

Let OpenAI's search crawler read your site. OpenAI documents a crawler called OAI-SearchBot, used to surface websites in ChatGPT search. If your robots.txt file blocks it, your pages are less likely to appear in those answers. Ask whoever looks after your website to check that OAI-SearchBot is allowed.

See how ChatGPT already describes you. Ask it for a recommendation in your town and for your main services, and note whether you appear and whether the details are right.

When a verification flow does open, the claim should sit under the business's own account, the way a Google Business Profile should, with your marketing partner added once sharing is available.

How Pay Per Click Ireland can help

At Pay Per Click Ireland we already help trades and clinics with the foundations this depends on: Google Business Profile, local SEO, service and location pages, reviews and ads. If you would like a straightforward look at how you show up on Google and in AI answers, get in touch and we will tell you what is worth fixing first. Call +353 1 556 3323, or read how we approach local SEO for Irish businesses.

Sources

Checked on 10 November 2026.

No official OpenAI product announcement or help article for "Claim your business in ChatGPT" was found on openai.com, help.openai.com or OpenAI's official X account at the time of writing.

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