Weather Master Kerry · Case study
What €50,000 in Google Ads revealed about local search
Google Ads · Kerry, Cork and Limerick
Weather Master sells windows, doors and conservatories. Over three years and roughly €50,000 in ad spend, two kinds of searches stood out for the team managing the account: people looking for Weather Master by name and people looking for a specific product.
What the three-year account delivered
We set up Google Ads, Analytics and conversion tracking and managed the account for three years. Across roughly €50,000 in spend, the reported average cost per acquisition was €17.
€7.60 per tracked conversion in the Kerry search campaign
The Kerry campaign recorded 13,352 clicks from 72,590 impressions, an 18.39% click-through rate. It spent €13,029.96 and earned 1,713.50 conversions as attributed by Google Ads.
How the same advertiser performed across three markets
The Cork search campaign recorded 5,729 clicks and 216 conversions at €24.11 per conversion. Limerick recorded 5,270 clicks and 227.20 conversions at €22.61 each. Of the three search campaigns shown, Kerry had both the highest click-through rate and the lowest cost per conversion.
The lesson for a local advertiser
Our takeaway was to look at brand searches and specific product searches separately. Someone who already knows the supplier can be close to making contact. A product-specific search gives the advertiser a chance to answer a precise question even when the customer has yet to choose a supplier.
The campaign report shows regional performance. It does not break out how many conversions came from brand terms or individual keywords.