Why Is Google Ads So Expensive – Or Is It?
So you have started running Google Ads and the cost you are enduring are a lot higher than expected. Obviously there is a difference between expectations and outcomes and that can come down to a number of factors. 1. Not Fully Understanding Pay Per Click Marketing Pay Per Click works when a user clicks on your Ad and visits your website. It works on an auction system where you bid on each keyword. When your Ad is clicked you pay 1c...
