Bing Ads Vs Google Ads – Pros And Cons Of Each – Which Is Better In Ireland
If you are wondering whether Bing Ads are any good in Ireland or not, you have come to the right place.
We have been running Bing Ads for SME’s in Ireland for almost 10 years and yes, there is a good case for adding them to your marketing mix.
I actually discovered PPC management working on the Bing Ads support team for Microsoft in Leopardstown.
I quickly discovered that the PPC marketing systems of Google And Bing Ads are almost identical so if you can do one successfully, you can do the other.
You can even import your campaigns from Google, straight over into Bing Ads and save a bunch of time.
Ok so let’s take a look at both options briefly and then discuss the similarities and differences.
Google Ads
Google Ads is the main PPC platform in the world and in Ireland, this is going to account for 90% plus of the traffic you get to your website, the leads you get, and the budget you spend.
That being said, it can be expensive and have other issues like false clicks and poor campaign set-up.
Bing Ads
Bing Ads can account for 5 to 10% of your PPC traffic and leads and since your competition is not on the platform, the cost per click can be significantly lower.
There is some set-up required but you can import your campaigns straight from Google and then get the rest of the tags ready with Tag Manager,
Bing Ads Is Used By Older, Wealthier Clients
The Moment I Knew Bing Ads Was A Winner Was When I Was In A Wealthy Older Gentleman’s Office And When He Did A Search, His Default Search Engine Was Bing.
This happens because Bing is their default search engine when they buy the computer and run a Windows PC.
If your service is used by older generations with money then Bing Ads is going to be an excellent way for you to get to the next level with your marketing.
Cheaper clicks, less competition, and a higher ROI await.
Bing Ads Has Lower Cost Per Click
You can expect to pay less for every click on Bing while still maintaining the same Conversion Rate which results in a higher ROI for your Ad Spend.
Work Best With Higher Volume
If you have a lot of competition and you are in a big market with a ton of searches, Bing Ads is worth checking out. If you get a small amount of searches on Google, it might not be worth your while to advertise on Bing.
Bing Ads Is More Error Prone
The Bing Ads Platform is more error-prone and finicky so it might be best to hire a PPC Agency to run your Ads for you.
People Who Don’t Like Google
There is a percentage of the population who don’t like to use Google for their Search Engine and will naturally gravitate towards Bing, Yahoo, AOL which all use the Bing Network.
Bing, Yahoo and AOL in one.
Get Three Search Engines in one when you advertise on Bing Ads in Ireland.
Make Full Use Of The Display And Shopping Networks.
Use your Full website traffic for remarketing on Bing Ads and take advantage of the lower compeitition available on the Bing Shopping Ads platform.
Google Vs Bing Overall Summary
Google is number 1, by a long way and there is no denying that.
Bing Ads can act as an amazing supplement to the success you get on Google. It can bring in a little bit more business and for cheaper. It also has a Display Network and Shopping ads.
If your industry has a lot of volume, Bing Ads can be a great idea.
If Google Ads is too expensive, Bing Ads can be a great alternative.
Use your full audience on the Bing Display Network.
Overall, we have seen very good results and a lower cost per lead when we have used Bing Ads for our clients.
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