Pay Per Click

Why Is Google Ads So Expensive – Or Is It?

So you have started running Google Ads and the cost you are enduring are a lot higher than expected. Obviously there is a difference between expectations and outcomes and that can come down to a number of factors. 1. Not Fully Understanding Pay Per Click Marketing Pay Per Click works when a user clicks on […]

Are Google Shopping Ads Worth It – A Look At The Data

Especially when you have the rest of your E-Commerce empire to run. Google Shopping ads can have a massive payout however due to the prime SERP real estate that they offer and impressive conversion rates. Google Shopping Ads can definitely be worth it yes, Let’s take a look at the Benefits of Google Shopping before […]